Color

Color is such a powerful tool in visual communication. The relevance of the color to the design is often an overlooked detail by the viewer. It is simply aesthetically pleasing rather than intentionally placed. Just think of how much time one spends on the color they chose to paint their room, or their kitchen. And just consider how the standards of exceptional colors may vary from room to room. It is the same in design; the choice of color should be considered one of the most important choices when designing something. Do we want to choose light blue and send a soft, subtle message, or shall we use red to shout the importance. What most fail to recognize is that graphic designers are aware of all aspects of their work and in some cases can even trick you into believing something just by their approach and use of color. Then there is the use of color as a symbol; Purple is a color associated with royalty and prestige. Red, white and blue, no matter how we try to disassociate will always refer to the American flag. If the baby that was just born into your family comes out in a blue blanket would you assume that he is a she? Just some mind food to munch on when thinking about design...