New Old Font

Typeface is a extremely important element in design. It is an element chosen with careful consideration by designer that intend to not only communicate using words but also using visual element that compliment the theme. I chose this advertisement because the typeface used reminds me of bookman/courier or another typeface accepted in a professional setting. Perhaps it even resembles a typeface that a type-writer produces. With that in mind this could reference an outdated practice such as office work; this unsatisfying career that is limiting and rigid. On the other had the typeface has been manipulated to look more playful and revolutionary. With the context of this movie in mind I agree that this typeface was most successful in its representation of the movie's content. The movie embraced creative thinking and rebellious thoughts. If the typeface would have just been one that was not similar to a professional font then manipulating it would not have been so successful. I would also like to add that if you have not seen this movie, I highly recommend you rent it!